WeMove: Parcels brought to you by PLMayers

On every city street, we’ve seen riders waiting under the sun, pushing through traffic, carrying the weight of deliveries — more often, the weight of their families’ needs. They are everywhere, yet rarely are they at the center of the narrative.

For siblings JJ and Arlo Cabral, both graduates of the Pamantasan ng Lungsod ng Maynila, this reality became the motivation behind WeMove, a parcel delivery app built with a rider-first approach at its core.

WeMove, and?

Think of it. Grab, Lalamove, or Flash Express may be the “big companies,” but riders often end up carrying the hidden costs. A booking labelled as a “small parcel” turns out to be a heavy box needing two people. At pickup, riders sometimes wait 40 minutes because the store isn’t ready yet, that wasted time isn’t paid, and the next job auto‑expires. At drop‑off, someone pretending to be the recipient takes the parcel, and without pincode verification, the rider gets penalized for a “failed delivery.”

In short, riders lose time, safety, and income while the system moves on.

WeMove connects customers to riders through a mobile platform. However, unlike its competitors, it was designed with a rider-first approach: lower lifetime commission (10% compared to the usual 20–25%), mandatory parcel photos before booking to avoid mismatches, and a secure pincode system at drop-off to protect both the riders and customers.

The Minds Behind WeMove

WeMove was founded by brothers who grew up in a family of Overseas Filipino Workers, and chose PLM because of its reputation and accessibility. JJ entered the university in 2006, served as a varsity basketball team captain, and eventually finished a Bachelor's degree in Marketing. He later pursued his Master's in Business Administration at PLM from 2011 to 2013. 

His brother Arlo followed two years later. He took up Manufacturing Engineering and graduated in 2013, being a consistent dean’s lister. PLM shaped not only their academic paths but also their values, especially in the belief that education is a form of public responsibility.

The First Ride

Their journey into entrepreneurship started when Arlo worked in a company that manufactured slippers. From there, they founded WeFloor, which sold rubber puzzle mats and later expanded into supplying gym equipment. They eventually opened a gym in 2021.

Throughout these years of running businesses, they became heavy users of delivery platforms. Through this day-to-day need, they noticed a common issue: riders were not being served fairly.

It now led to the idea of WeMove. The brothers recognized that many larger delivery platforms were foreign-owned, and therefore distant from the realities of Filipino riders. These platforms didn’t always see what riders actually go through. Like waking up at dawn to beat the heat, skipping meals just to meet quotas, or rushing between bookings while answering worried and rushing messages from their customers. Rushing from order to order, many riders are working to support their families while also trying to manage their time. 

Seeing that riders were often underpaid and poorly treated, they felt there was a need for something better. WeMove was created in response to those gaps in the system, bridging riders and customers in a more efficient way that benefits both sides of the screen.

Humble Beginnings

WeMove was introduced last August 2025. It personally met with riders and wanted to understand what would make the platform genuinely useful. One rider shared the platform in a community group chat; from there, the registrations grew quickly, reaching around 35,000 members. Arlo and JJ described the growth as “chaotic progressing,” as they were not immediately prepared for the technical scale required. 

In their journey, they have faced setbacks since the app required much technological development, with the two brothers facing unfamiliar territory as they had no prior experience. As such, their first two attempts did not work out. Nevertheless, the brothers persevered and built their own tech team, partnering with a group in Singapore to guide the platform’s infrastructure.

Built for the masses 

WeMove introduced features based directly on rider input. The parcel photo system requires customers to upload an image of the item before booking. 

“We are the one who mandates to take the picture of the parcel before it can be booked. Hindi mabobook yan hanggat walang picture.” This feature prevents wasted time on mismatched items and avoids unnecessary travel.

Also, to enhance security, WeMove features a pincode drop-off system, which involves a PIN that only the rider and customer know, ensuring that only the intended recipient can confirm the delivery, securing both parties from errors or unauthorized claims.

Here is the main catch: while many delivery platforms charge around 20–25% commission, WeMove sets its commission at only 10% for a lifetime. Currently, all riders still operate under a zero-percent rate until October 2025. 

“Riders are working for their families, and we want to guide their own families to provide. WeMove focuses on [the] rider’s time, as we give high value to the time of the customer and the rider,” they shared, as lower commissions give riders more room to support their families, invest in opportunities, and manage their time well.

Next Destination

WeMove plans to offer services beyond motorcycle delivery, including sedan, L300, and truck options. There is also a vision to expand into Southeast Asia in the future. Despite these ambitions, the brothers remain grounded in where they came from.

“We just focus on our core business, which is to serve the market better, ‘yung competition will follow and [be] secondary,” they said, believing that providing value and consistency will naturally support long-term growth. 

PLMayers Who Keep Us Moving

The brothers shared their experience in PLM and how it instilled resilience within them; commuting up to Intramuros, moving through campus, and studying amidst the scorching heat in Gusaling Lacson. They described their struggles at the university as fuel to their grit to do more, especially for the community, despite being in the same field as more advantaged schools.

“Nothing comes easy. The more it is challenging, the more it sets you apart from other people.” JJ stated.

“In terms of PLM Experience, we know that PLM is competitive, and being a warrior is what makes us alive. PLMayers can do this thing like [in] WeMove, we can compete on the big stage,” the brothers added.

WeMove reflects a belief that progress must include the people who make it possible. It is a platform built not only to deliver parcels, but to uplift those who keep the system running every day. At its heart, WeMove is a story of every iskolar ng bayan—people who not only took their education with them, but moved beyond its purpose.